Sundekor prints logos on ceramic, porcelain and glass mugs and promotional cups. Its customers are mostly companies and businesses placing one-off, high-volume orders.
The problem to solve
The buyer here is not a consumer who adds a product to a cart and pays by card. It is a purchasing manager asking “what would 500 mugs with our logo cost?” So the site’s job is not to sell, it is to get the right question asked.
Decisions we made
- WhatsApp instead of a cart. Instead of a payment system, every page carries one order call. In volume printing the price is settled in conversation anyway; a cart only added friction.
- Categories by material. Ceramic, porcelain and glass are listed separately, because buyers search for the material, not the product.
- A blog for search, not for selling. The questions people really ask, such as printing method, quantity and delivery time, were turned into articles.
- No ready-made theme. Design and code were written from scratch; the site stays light and carries no unnecessary plugins.
After launch: search visibility
SEO work continues at Solya after launch: technical SEO checks, separate pages for topics people actually search for such as decal printing, and regular blog posts. Published with Sundekor’s permission.
Scope
Interface design, development, product category structure, blog, multilingual setup, technical SEO setup and launch.