Aşuroğlu Mühendislik is a drafting office producing manufacturing drawings, sheet-metal flat patterns, welded structures, 3D solid models and strength analysis with SolidWorks. The mechanical engineer running it spent 26 years as a factory and production manager, and works with clients remotely across Turkey.
The problem to solve
Before sending a drawing, clients want to know two things: what it will cost, and whether the drawing can be used on the shop floor without problems. Search results are mostly lecture notes and software help pages; a drafting office that states its prices openly is hard to find.
What we did
- Service pages. A separate page for each service: what is delivered, what information is needed, how the work runs.
- Open pricing and a price calculator. Price ranges per sheet and per part are written on the site; visitors can see the approximate cost of their job with the calculator without asking for a quote.
- An engineering tool. A K-factor calculator for sheet-metal bending: a tool that is useful on the shop floor and free for anyone to use.
- Projects and technical notes. Real project examples and technical articles on topics such as manufacturing drawings and tolerances.
- Search and measurement setup. Google Search Console, Bing and Yandex verification; new pages submitted to search engines; contact clicks measured in Google Analytics.
- One address, a fast site. A fast static build; www and old sub-addresses redirect to the main address.
What we measure
According to Search Console data (September 2026), the site’s most-clicked page is the K-factor tool, followed by the pricing page. The measure we actually track is how many of these visits turn into quote requests.
Scope
Website design and setup, service and pricing pages, price calculator, K-factor tool, blog, search engine and measurement setup.
Project framework
Aşuroğlu Mühendislik — SolidWorks Drafting Office: Website, Open Pricing and an Engineering Tool explains a planning model for connecting audience insight, positioning, creative direction, landing experience and measurement. The goal is to show the decision logic behind a growth project, not to present unverifiable client results.
Problem and solution
The framework starts with a clear business problem: turning scattered digital activity into a measurable path that can generate qualified demand. The solution combines channel planning, content hierarchy, conversion-focused page structure and analytics checkpoints so every action has a role in the funnel.
Process and deliverables
- Audience, offer and search intent review
- Message architecture and campaign structure
- Landing page or content flow recommendations
- Measurement plan with target metrics and learning points
Related service areas include Web Sitesi, Fiyat Hesaplayıcı, SEO. The same planning model can be adapted after sector, budget and conversion data are reviewed.